In 1969, the Spanish artist Salvador Dalí, at the request of Chupa Chups founder Enric Bernat, sketched the idea for the future logo on a newspaper page in less than an hour during a lunch meeting. That was when the famous yellow flower shape with the brand name in the center first appeared. The image proved so successful that it became the basis of the Chupa Chups logo and has remained part of the brand for more than half a century.
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How Salvador Dalí created the Chupa Chups logo
How the Guinness beer brand is connected to the Book of Records
The connection between the Guinness beer brand and the Book of Records dates back to the early 1950s. Brewery manager Sir Hugh Beaver proposed creating a reference guide to settle record-related disputes that often arose in pubs. In 1955, the first edition of Guinness World Records was published, originally conceived as a promotional project. Over time, the book of records became an independent international brand, no longer legally connected to Guinness beer.
Interesting fact about the Apple logo
The first Apple logo, depicting Newton under an apple tree, was created in 1976 by company co-founder Ronald Wayne. However, in 1977, the now-famous bitten apple logo appeared, designed by graphic designer Rob Janoff. Rob received about $500 for his work — and no royalties, even though the logo became one of the most recognizable in the world.
FedEx in “Cast Away” — not a dime spent on advertising
FedEx became part of the storyline in the cult film “Cast Away” (2000) starring Tom Hanks, without spending a dollar on advertising. The company provided props, uniforms, and logistical expertise to create a realistic image of a delivery service. In return, it gained worldwide recognition — the FedEx logo became a symbol of reliability, and the brand is firmly associated with the story of survival and returning home.
Coca-Cola is the most recognizable logo in the world
The Coca-Cola logo is often called the most recognizable in the world. Research by Nielsen, Interbrand and YouGov shows that people across the globe instantly recognize the signature Spencerian lettering. This visual style has been used since the late 19th century, and over the decades it has become part of global culture: the brand is present in more than 200 countries, and its logo is considered one of the key icons of world marketing.