
The logo of the insurance company Aflac consists of the brand name in uppercase light blue letters using a simple sans-serif font and is complemented by a graphic element — the silhouette of a duck’s head facing left, placed over the letter “L”. This version of the logo has been used since 2004, when the brand decided to integrate its advertising character — the Aflac Duck — into its visual identity. The duck’s head is stylized, with an orange beak accent, adding distinctiveness and character to the logo.
Aflac (American Family Life Assurance Company) was founded in 1955 by the Amos brothers in Columbus, Georgia (USA). The company specializes in supplemental health and life insurance, offering policies that complement primary coverage, especially in cases of accidents, serious illnesses, and hospitalization. In the US, Aflac is widely known for its payroll deduction model for premiums, and in Japan the brand is one of the market leaders in individual medical insurance. The advertising campaign featuring the duck — whose name mimics the brand’s pronunciation “Aflac” — made the company widely recognizable and associated with support during difficult times.













