
The AITO logo, an automotive brand in the intelligent and electric vehicle segment, consists of a graphic symbol and a textual rendering of the name. The graphic symbol is designed as a vertical, thick diamond-shaped frame with softly rounded corners. In the central part, the frame has a break into which the brand name is integrated, forming a unified composition of symbol and text. This solution makes the logo cohesive and easily recognizable, allowing it to be used as an independent brand element. Separately, the AITO wordmark is used — a textual rendering of the name in uppercase letters in a sans-serif typeface. In this version, the letters are spaced wider than in the inscription embedded within the graphic symbol, giving the logo a more open and premium feel. The logo is predominantly used in monochrome, most often in black or white, and is adapted for digital interfaces, printed materials, and vehicle branding.
AITO is an automotive brand created through a partnership between the Chinese company Seres and the technology corporation Huawei. The name AITO stands for “Adding Intelligence to Auto” and reflects the brand’s focus on integrating intelligent technologies into the automotive industry. The brand specializes in the development and production of electric vehicles and hybrid models with advanced digital capabilities, driver assistance systems, and a software ecosystem. AITO vehicles are designed to combine technology, comfort, and practicality, while the brand actively develops in the Chinese domestic market and gradually expands its international presence, positioning itself as a high-tech direction in the modern automotive industry.












