
The logo of the ALLOW brand — the environmental arm of RUSAL — is formed by the brand name, rendered in a precise geometric sans‑serif font with even stroke weight. Visually the logo is divided into two parts: the letters “Al” are dark blue and raised slightly, while “low” is muted light blue, emphasizing the aluminium chemical symbol and eco theme. The “ll” letters are stylized as two slanted lines leaning to the left, making the logo distinctive and unique. There are no additional graphic symbols — only text design, highlighting the name and its meaning.
ALLOW is a low‑carbon aluminium brand launched by RUSAL in 2017 as part of its sustainability strategy. It targets clients focused on environmental performance and carbon footprint reduction. ALLOW’s aluminium carries a verified carbon footprint under 4 t CO₂‑eq per tonne (Scope 1 & 2), well below industry averages. In 2023, RUSAL introduced ALLOW INERTA with an ultra‑low footprint: 0.01 t CO₂‑eq per tonne (Scopes 1 & 2), verified by independent audits. ALLOW is used in packaging, construction, automotive, consumer goods and other sectors where ecological standards and corporate responsibility matter.










