
The logo of Amazon, a global leader in e-commerce, delivery, and cloud technologies, consists of the brand name written in its proprietary typeface, with an orange arrow placed beneath it, stretching from the letter “a” to the letter “z”. This arrow resembles a smile and symbolizes the company’s wide range of products — “from A to Z”. In the updated version introduced in late 2024 to early 2025, the arrow received a richer orange shade, and the font was redesigned: the company introduced the new Amazon Logo Sans and Ember Modern typefaces, giving the logo a more unified and modern appearance.
Amazon was founded in 1994 by Jeff Bezos as an online bookstore, and launched its e-commerce platform in 1995. The name was chosen after the world’s largest river— the Amazon—to reflect the company’s scale and ambitions. Over time, Amazon has evolved into a global technology giant spanning e-commerce and logistics, cloud computing (Amazon Web Services), digital entertainment (Prime Video, Audible), and artificial intelligence research. Today, Amazon is one of the world’s largest and most influential companies, transforming the principles of online retail and user service.









