The Ameriabank logo, representing a universal commercial bank, consists of a brand symbol and the brand name. The symbol is a green letter “A” without a horizontal crossbar, enclosed in a square frame with rounded corners. In the full logo, the word AMERIABANK appears to the right in uppercase sans-serif lettering. AMERIA is green, while BANK is shown in a dark color. In the brand concept, the symbol is associated with the first and last letters of the name Ameria, upward movement and the mountain peaks of Armenia, as well as the ideas of growth, progress, leadership, and striving for new heights. This visual identity was introduced in 2008 when Armimpexbank was renamed Ameriabank and was developed by the British agency Identica. The current identity retains the symbol, green color, and structure of the brand name created at that time.
Ameriabank CJSC is a universal bank in Armenia whose history dates back to 1992, when Armimpexbank was established. In 2008, the bank was renamed Ameriabank, and in 2010 Cascade Bank was merged into it. Today, Ameriabank serves individual and corporate clients, offering lending, deposits, settlement services, investment services, and digital services, and remains one of the country’s largest financial institutions. In 2024, Lion Finance Group PLC and Bank of Georgia JSC acquired 90% of the bank’s shares, while the remaining 10% is owned by the European Bank for Reconstruction and Development. By the end of 2025, Ameriabank’s assets had reached AMD 2.335 trillion, and in the first half of 2026 its customer base exceeded 900,000.
