The logo of the publishing house Argumenty i Fakty consists of the brand name set in a clear sans‑serif typeface. The main element is the abbreviation “AiF”, with the letters visually connected to form a compact and recognizable composition. Typically the logo appears in white on a red background and has accompanied the publication since the 1980s. It is used in both print and digital media and has remained largely unchanged, reflecting continuity and strong brand identity.
Argumenty i Fakty is one of the largest and oldest socio‑political media brands in Russia, founded in 1978. It began as an internal information bulletin and was registered as an independent weekly newspaper in 1991. Today AiF is a multiplatform media holding, including the national newspaper, the popular news portal AIF.ru, thematic magazines, regional editions, mobile services, and digital formats. Since 2014, Argumenty i Fakty has been owned by OJSC “Moscow Information Technologies”, which is under the control of the Government of Moscow.










