The Ariston logo is presented in uppercase lettering set in a simple geometric font with slight rounding. To the left is an emblem in the form of a stylised house, created from two nested shapes. The entire arrangement is rendered in the brand’s signature red color. Beneath the logo, the slogan “The home of sustainable comfort” highlights the brand’s focus on eco-friendly comfort and energy efficiency. This visual style was introduced in 2022 and is now used across the company’s global communication channels.
Ariston began in 1930 in Italy as Industrie Merloni. The Ariston name first appeared in the 1960s with the launch of electric water heaters, quickly gaining recognition in the home heating market. Its product range later expanded to include boilers, water heaters, heat pumps, and climate control systems. Today, Ariston is part of the Ariston Group, present in more than 150 countries, and remains dedicated to sustainable technologies for comfortable, energy-efficient homes.
