The Bing logo, Microsoft’s search engine brand, is shown as the four-color Microsoft square paired with the “Microsoft Bing” wordmark. On light backgrounds, the wordmark is gray; on dark backgrounds, it appears in white. A separate Bing icon is also used for interfaces and apps: a dimensional “ribbon” mark with blue-to-turquoise gradients, shaped like a lowercase “b”.
Bing is a search service by Microsoft Corporation, launched in 2009 as a new search brand to replace Live Search. At launch, Microsoft positioned Bing as a “decision engine” and emphasized scenarios where search helps people make decisions faster, including shopping, trip planning, finding local businesses, and looking up reference information. The name Bing was chosen as a short, memorable, and easy-to-spell word that works well as an internet address in different countries; Microsoft also explained that it “sounds” like the moment of discovery and decision-making.
