
The Braun logo consists of a clean black typographic rendering of the name “BRAUN,” featuring a distinctive elongated arch in the letter “A.” This unique detail has been a brand signature since the 1930s when the company first established its visual identity. The current logo draws directly from mid-20th‑century industrial design under Dieter Rams, maintaining that iconic style with minimal changes to this day.
Braun was founded in 1921 in Frankfurt by Max Braun. Originally producing radio components, the company later shifted focus to consumer electronics and appliances — from electric shavers and thermometers to kitchen gadgets. In 1967 Braun became part of the Gillette Group and later Procter & Gamble. The brand is renowned for its strict functional design, German craftsmanship, and influence from industrial design principles that shaped the modern appearance of many devices.












