
Chevrolet Logo — the iconic “bowtie” emblem — was first introduced in 1913 and has since become an integral part of the brand’s identity. Its origin is not precisely known: according to one version, William Durant was inspired by wallpaper in a Parisian hotel; another version says it was adapted from an advertisement or a random sketch. The modern logo has two versions: a gold 3D emblem with a chrome outline used on vehicles since 2013, and a flat black or white version launched in 2023 for digital platforms, optimized for online use and modern interfaces. This adaptation reflects the brand’s move toward minimalism, versatility, and digital relevance.
Chevrolet was founded in 1911 by Swiss-born race car driver Louis Chevrolet and entrepreneur William Durant. Since 1918, the brand has been part of General Motors and holds a strong position in the global automotive market. Chevrolet produces a wide range of vehicles—from affordable city cars and crossovers to full-size pickups, SUVs, and sports cars like the legendary Corvette. The company actively invests in electric vehicles, digital technologies, and autonomous driving, participates in motorsports including NASCAR, and maintains a global manufacturing and dealership network, standing as a symbol of accessibility, reliability, and innovation.













