The Chupa Chups logo of the Spanish lollipop and confectionery brand is designed as a round yellow badge that resembles a flower when viewed from above. The shape of the sign is built as a symmetrical plaque with small semicircular petal-like protrusions around the edge, eight in total. The badge has several borders in brown, dark pink, and white. Positioned prominently in the center is the brand’s wordmark in two lines, rendered in dark pink in a bold handwritten cursive style with no breaks between the letters. In 1969, Salvador Dalí created a new sign for Chupa Chups: that was when the brand was given the form of a yellow daisy with bright red lettering inside, and this image has remained ever since. The name Chupa Chups became established after an advertising jingle from the early 1960s, and the first part of the name goes back to the Spanish verb chupar, meaning “to suck”.
Chupa Chups is a Spanish brand founded by Enric Bernat in 1958 and later incorporated into the Perfetti Van Melle group. The brand grew out of the idea of making candy on a stick so that it would be easier to eat without getting your hands sticky, and it later turned into one of the world’s best-known lollipop brands. Today, the Chupa Chups name is used not only for lollipops, but also for chewing gum, jelly sweets, and chewy candies. The brand is part of the international Perfetti Van Melle portfolio and is sold in many markets around the world. In the company’s own presentation, Chupa Chups remains one of the group’s key brands and is directly described as a brand that long ago moved beyond a single lollipop.
