
The Citi logo of an international banking brand is a wordmark featuring the company name set in lowercase blue letters, with a red arc positioned above the letters “iti”. This graphic element appeared as a result of the 1998 rebranding associated with the merger of Citicorp and Travelers Group and has since been used as a permanent part of Citi’s visual identity. In the current version of the logo, only the wordmark with the arc is used without additional elements, and the composition maintains a stable arrangement of elements that ensures brand recognition at the international level.
Citigroup Inc., operating under the Citi brand, is an American multinational financial corporation with a history dating back to 1812, when the City Bank of New York was founded in New York. The company provides a wide range of financial services, including retail and corporate banking, investment and treasury operations, asset management, and services for international clients. Citi operates in many countries worldwide and focuses on cross-border financial operations, large corporations, government institutions, and private clients. The company’s headquarters are located in New York, and the Citi brand is one of the most recognizable in the global banking sector.











