
Logo Clear, a line of shampoos and hair-care products, consists of the brand name written in sans-serif letters with clean straight lines. The lettering features strict geometric proportions, with evenly spaced characters forming a unified visual rhythm. The letter “A” stands out — its horizontal bar is shortened and does not connect to the right stem, adding a distinct graphic nuance. The official corporate version uses black lettering, while product packaging and advertising materials feature white or dark-blue versions depending on the color scheme of each line.
Clear is owned by Unilever and was launched in 1975 under the name Clinic, later undergoing several development stages and an international rebranding that established Clear as a global brand. It specializes in anti-dandruff shampoos and scalp-care products, offering separate lines for men and women. Clear is sold in more than 40 countries, and its formulas are developed with the participation of Unilever research centers, focusing on scalp health, strengthening hair, and preventing irritation.








