The Electrolux logo combines the iconic brand name “Electrolux,” rendered in a clean, sans‑serif font, with a recognizable circular symbol containing a graphic element. This element is a stylized letter “E,” designed in 1961 by Swiss designer Carlo Vivarelli and officially adopted in 1962. Although abstract, Electrolux confirms the symbol represents the first letter of its name and reflects the brand’s focus on innovation and clean design. The logo is available in monochrome or in the brand’s signature blue-and-white color palette.
Electrolux was founded in Sweden in 1919 and started with vacuum cleaner production. Since then, the brand has become one of the world’s largest manufacturers of home appliances and professional equipment. Electrolux designs and manufactures a wide range of products — from refrigerators, cooktops, dishwashers, and washing machines to ovens, range hoods, and kitchen appliances. Its portfolio also includes well-known brands such as AEG and Zanussi. Electrolux actively implements energy-efficient solutions and eco-friendly technologies, distributing products in over 120 countries worldwide.
