The Epson logo, used by the manufacturer of printers, scanners, projectors, and other electronic equipment, is designed as a wordmark without a separate emblem. It consists of the brand name set in large deep blue uppercase letters. The logo uses a sans-serif typeface with even, uniform stroke thickness. In the full version, the line “EXCEED YOUR VISION” appears below the name in black uppercase letters. A white version of the logo on a blue background is also used. The name Epson is officially linked to the EP-101 printer, which became the starting point for the brand in 1975. The abbreviation EP stands for Electronic Printer, and the company explained the name Epson as “Son of EP”, meaning a continuation of the line that began with the EP-101. Over the years, the brand mark was updated, but it retained its core as a wordmark based on the brand name.
Epson is a brand of the Japanese company Seiko Epson Corporation, whose history dates back to 1942. The Epson brand itself was established in 1975, and in 1985 Epson Corporation and Suwa Seikosha merged to form Seiko Epson Corporation, after which the Epson name became the company’s global corporate brand. Today the company is widely known for printers, multifunction printers, scanners, and projectors, and it also works in commercial and industrial printing, printheads, robotics, wearable devices, microdevices, and other areas of precision electronics. In Epson’s official history, the EP-101 is specifically highlighted as the technological foundation for the future brand and for the further development of the company’s printing business.
