
The Etsy logo, an online marketplace for handmade goods and vintage items, is designed as an orange wordmark and consists of the brand name set in serif lettering with dense, consistent strokes. The identity also uses a shortened logo version—an icon with a single “E”, used as a compact option for small sizes. The brand palette is built around orange and white: possible versions include white lettering on an orange background, as well as the reverse scheme—orange lettering on a white background. The name Etsy was originally chosen as a short invented word for the brand, and the founder linked its origin to liking the sound and letter combination, as well as associations with the sound of the word “etsi” and its interpretations in different language contexts.
Etsy, Inc. is a US e-commerce company and a global platform where unique goods are sold, including handmade items, vintage (as a category), and craft supplies; the service was founded in 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik and is based in Brooklyn (New York). According to the company, by the end of 2025 Etsy had more than 100 million active listings, about 8.7 million active sellers, and 93.5 million active buyers, and the platform’s annual Gross Merchandise Sales (GMS) for 2025 was $11.9 billion; the audience and sellers are represented in almost every country worldwide, and besides its headquarters in the DUMBO neighborhood the company lists offices in Dublin, London, and Mexico City.











