The Frigidaire home-appliance logo is a typographic wordmark set in uppercase sans-serif letters in a dark color. The key detail is the “A”, replaced by a triangle with a pink fill: it still reads visually as an “A” and immediately makes the mark stand out among other text-only logos. In versions for dark backgrounds, the lettering may appear in white, while the triangle’s pink fill remains the consistent accent. The name Frigidaire became strongly associated with cold and cooling, and in some countries “Frigidaire” has even been used as a generic term for a refrigerator.
Frigidaire Appliance Company is an American brand of household and commercial appliances that is part of the Electrolux Group. The brand’s history begins in 1918, when the company was founded as Guardian Frigerator Company, and in 1919 it adopted the name Frigidaire and soon came under the control of General Motors, where it grew for decades and expanded its lineup from refrigeration equipment to other home appliances. In 1979, the brand was sold to White Consolidated Industries, and in 1986 it was acquired by Electrolux, which remains the owner of Frigidaire today.
