
The GE Appliances logo, a home appliances brand, is built around the round GE emblem: inside a dark-blue circle are intertwined “g” and “e” letters in the brand’s script style, with decorative swirls running along the edge. Next to it or below is the “GE APPLIANCES” wordmark set in bold, upright, sans-serif capital letters. In the extended version, the signature line “a Haier company” is added beneath the wordmark. The mark is used both as a standalone emblem and as a full logo in horizontal or vertical layouts—either with the “a Haier company” line or without it.
GE Appliances (GE Appliances, a Haier company) is an American home appliance manufacturer that traces its roots to General Electric’s appliance business and was founded in 1907. The company’s global headquarters is in Louisville, Kentucky, at Appliance Park, established in 1951 and still serving as a key manufacturing and engineering hub. In 2016, GE Appliances was acquired by Haier (Haier Smart Home); after the deal, the company continued to produce appliances under the GE brand under a license to use the GE name. GE Appliances makes major kitchen and laundry appliances (including refrigerators, dishwashers, washers and dryers, ranges, and built-in appliances) and also develops related areas such as indoor climate and water-heating solutions; its brand portfolio includes Monogram, Café, GE Profile, GE, Haier, and Hotpoint.














