The Gorenje logo is the brand name written in lowercase letters using a clean geometric sans-serif font. The main color of the text is gray. Since 2015, the green slogan “Life Simplified” appears next to it, emphasizing the brand’s philosophy of simplifying users’ lives. The logo itself—without the slogan—was introduced in the 1970s and was adapted for digital platforms in 2016 while visually remaining the same.
Gorenje was founded in 1950 in the village of Gorenje, Slovenia, starting with the production of agricultural equipment. In 1958, the brand launched home appliance production, beginning with stoves. Over time, the product range expanded to include refrigerators, washing machines, dishwashers, and other household and kitchen appliances. In 2018, Gorenje joined the Chinese Hisense Group, while retaining its own brand. Today, its products are available in more than 90 countries.
