Haier – Download logo in SVG vector or PNG image

The logo is available for download without a background (on a transparent base) for your convenience. By downloading the logo, you agree to the terms of use.

The PNG version may differ from the SVG and contain complex raster graphics, such as shadows, blurs, 3D effects, and gradients.

The original size of the PNG is 1000px on its longest side.

Downloads: 193

Choose the logo width for website integration

<a href="https://logo-teka.com/en/haier/"><img src="https://logo-teka.com/wp-content/uploads/2025/07/haier-logo.svg" alt="SVG logo Haier" style="max-width:200px;" /></a>

Copy the SVG code to embed on website

<a href="https://logo-teka.com/en/haier/"><img src="https://logo-teka.com/wp-content/uploads/2025/07/haier-logo.png" alt="PNG logo Haier" style="max-width:200px;" /></a>

Copy the PNG code to embed on website

Where and how can I use it?

SVG format

It’s a lightweight vector format (in kilobytes) that’s ideal for use on websites, in mobile apps, and for print. Thanks to its scalability to any size without loss of quality, it can be scaled from the size of an icon to a banner on a building. The file is easily editable in popular graphics editors such as Figma, Adobe Illustrator, CorelDRAW, and others, and opens in Photoshop without any issues.

PNG format

It’s a raster format with support for transparent backgrounds, making it ideal for use on websites, web graphics, in presentations, documents, and social media. PNG preserves high image quality at its original size, but may lose sharpness and become blurred when enlarged. The file easily opens and is used in popular editors such as Photoshop, GIMP, Canva, Figma, and most standard image viewers.

Haier logo is a minimalist wordmark designed in a modern, streamlined style. The sans-serif typeface with rounded shapes conveys a sense of technology, reliability, and openness. The distinctive “r” features a softly curved upper terminal, setting the logo apart from typical fonts and making it more recognizable. This design has been in use since 2013, replacing a more angular version. The visual update made the logo more universal, contemporary, and suitable for the brand’s global positioning, while preserving its legacy.

Haier was founded in 1984 in Qingdao, China, originally as a refrigerator manufacturer. Its name comes from the Chinese pronunciation of the last part of “Liebherr,” the German company that helped Haier get started. A key moment in its growth was the emphasis on quality: the then CEO Zhang Ruimin famously smashed defective refrigerators to set a standard of excellence. Today, Haier is one of the world’s largest appliance manufacturers. Its portfolio includes brands like GE Appliances, Candy, and Fisher & Paykel. The company actively develops smart home and IoT solutions, operates localized production in various countries, and is present in over 200 markets, staying among the global leaders in its industry.

Mercedes-Benz: a drawing from a postcard

Gottlieb Daimler drew a three-pointed star on a postcard for his wife, writing that it would one day shine over every engine and factory he built. After his death, his sons turned this symbol into a logo. The three points represent the company’s ambition to succeed on land, sea, and air. A four-pointed version was also patented, but the three-pointed one was chosen for its stronger visual impact. Since then, the core of the logo has remained unchanged.

FedEx in “Cast Away” — not a dime spent on advertising

FedEx became part of the storyline in the cult film “Cast Away” (2000) starring Tom Hanks, without spending a dollar on advertising. The company provided props, uniforms, and logistical expertise to create a realistic image of a delivery service. In return, it gained worldwide recognition — the FedEx logo became a symbol of reliability, and the brand is firmly associated with the story of survival and returning home.

When the perfect domain is taken, eBay is born

The company was originally called Echo Bay Technology Group — named after a picturesque bay near founder Pierre Omidyar’s home. But the domain echobay.com was already taken (by a gold mining company), so Omidyar simply shortened it to ebay.com. That’s how a name that would become a global brand was born — completely by chance, but forever part of e-commerce history.

The Nike logo only cost $35

The Nike logo — the famous “Swoosh” — was designed in 1971 by design student Carolyn Davidson. She received only $35 for her work. Co-founder Phil Knight admitted that he didn’t particularly like the logo, but that he would “get used to it over time.” Later, when Nike became a successful brand, Carolyn received a gold ring with the logo and company shares in gratitude, which made her a millionaire.

A little secret of the Ford logo

The Ford logo, with its iconic blue oval and elegant script, was first used in 1907. Here’s a fun fact: the famous handwritten font associated with the brand wasn’t actually created by Henry Ford himself, but by a company designer who simply copied his autograph! So every time you see the Ford logo, you’re looking at the “handwriting” of someone who never imagined it would become so iconic.