
The Heineken logo, a beer brand, is designed as a graphic mark and a text name. Above the name there is a red five-pointed star with a white outline, and next to it the inscription “EST. 1873”. The name is rendered in a bold proprietary typeface with large serifs. In the letter “e”, the inner oval has a distinctive slanted cut, which is a consistent feature of the lettering. The primary version of the logo uses white lettering on a green panel with a red star; inverted and monochrome versions are also used for different media.
Heineken is a Dutch lager brand founded in 1873 and owned by the Heineken N.V. group. Heineken beer is the company’s flagship product and is distributed internationally, ranking among the most recognizable beer brands in the world. Production and distribution take place in multiple countries while maintaining a unified visual identity and consistent recipe standards.













