
The HSBC logo — of an international banking group — is a textual representation of the brand name set in uppercase letters, combined with a geometric symbol in the form of a red-and-white hexagon. This symbol has been used in the current brand identity since the late 1990s and is based on the corporate flag of the Hongkong and Shanghai Banking Corporation, which was already in use in the 19th century. The geometric shape and the contrasting color scheme were retained during the global rebranding in 1998, when the group unified its visual style across all markets. Since then, the logo has been used in an unchanged composition, allowing only proportional adjustments and background color variations depending on the medium.
HSBC is one of the world’s largest banking groups, with a history dating back to 1865, when the bank was founded in Hong Kong to serve international trade between Asia and Europe. The group’s full official name is HSBC Holdings plc, with its headquarters located in London. The company operates in retail and corporate banking, investment services, and wealth management, serving millions of clients across dozens of countries. HSBC has traditionally focused on cross-border business and international financial operations, which is reflected both in the group’s structure and in its long-term development strategy.













