The JAECOO logo, an automotive brand of crossovers and SUVs, is designed as a wordmark and consists of the brand name. The lettering is set in uppercase angular letters built from straight shapes with chamfered corners; each letter has a vertical cut-through slit, which makes the wordmark easy to recognize even in a single-color version. The name JAECOO is formed from the German word Jäger (“hunter”) and the English word cool.
JAECOO is a brand of automaker Chery Automobile, created in 2023 as an international direction for sales outside China and for developing an SUV lineup. The marque is developed in parallel with OMODA, and in many countries it is presented under the joint OMODA & JAECOO umbrella through a unified dealer network and communications. Across different markets, the brand promotes an SUV model range under indexes J7, J8 and others, and also develops versions with electrified powertrains (depending on the country and available trims).










