
The Kaspersky logo is a minimalist text-based design of the brand name “kaspersky” in lowercase, using a clean geometric sans-serif font. The current version, introduced in 2019 during a full rebrand, is free of additional symbols or embellishments, emphasizing technological efficiency, transparency, and modernity. The primary color is dark green, symbolizing security and trust. Previous versions featured more complex typography and red accents, but the new visual identity focuses on versatility and legibility in digital formats. The name “Kaspersky” is the surname of the company’s founder, Eugene Kaspersky.
Kaspersky is an international cybersecurity company founded in 1997. Its core product is antivirus software and solutions for protecting information systems. Initially focused on developing an antivirus engine, the company now offers comprehensive solutions for businesses and consumers, including cloud security, protection against targeted attacks, and cyber intelligence services. Headquartered in Moscow, Kaspersky operates in dozens of countries and serves millions of clients worldwide. It is recognized as one of the largest global players in information security.













