The KFC logo, for the international fast-food restaurant chain, is presented in its current brand identity in two key versions: the signature bucket with a portrait of Colonel Harland Sanders and a separate red wordmark. The bucket has a white base with a widened upper part and slightly curved sides. In the center is a black-and-white portrait of the brand’s founder wearing glasses, a moustache, a goatee and a bow tie. Red KFC letters are placed vertically on the sides. The wordmark is made of large red letters with bold slanted forms, small serifs and softly rounded corners. The abbreviation KFC comes from the name Kentucky Fried Chicken, meaning “fried chicken from Kentucky”. In 2026, the brand updated its visual system: the wordmark became bolder and more solid, the portrait presentation was slightly changed, but the main features of Colonel Sanders and the red, white and black color scheme remained recognizable.
KFC is an American international fast-food restaurant chain specializing in chicken dishes. The history of the brand began in 1930, when Harland Sanders started serving fried chicken in Corbin, Kentucky, and in 1939 finalized the signature blend of 11 herbs and spices. The first Kentucky Fried Chicken franchise restaurant opened in 1952 near Salt Lake City. Today, the chain operates in more than 150 countries, brings together over 34,000 restaurants and develops a menu with chicken, sandwiches, tenders, sauces and drinks. The brand is part of Yum! Brands.
