The Lamoda logo after the fall 2025 redesign is rendered in black in a simple sans‑serif typeface, with minor adjustments from the previous version. The initial letters “la” are no longer italicized — now the entire word is exactly aligned horizontally in both the full logo and the short version. The short mark shows white “la” letters on a black square background and is used as an icon or brand element on digital platforms. The update maintains continuity of the brand identity while enhancing universality and readability of the logo in any format.
Founded in 2011, Lamoda quickly became one of the largest online retailers of fashion clothing, footwear, accessories and beauty products in Russia and the CIS. The platform offers millions of items from thousands of brands and delivers a seamless user experience through its own LM Express delivery service, a wide network of pickup points and mobile applications. Lamoda actively integrates virtual fitting room technologies and promotes sustainable initiatives, including selling eco‑certified products.








