The current Lexus logo features a stylized “L” inscribed within an elongated oval. It is rendered in a minimalist and balanced style, which emphasizes the brand’s technological focus and premium character. The logo was originally developed by Molly Designs and Hunter Communications in the late 1980s, and the shape of the symbol and its geometry were refined with micron-level precision. Today, a flat version of the logo is used in black, gray, or white, depending on the background. There are only a few official color guidelines: the primary version uses a dark gray or black tone that highlights restrained luxury. The name “Lexus” is generally considered to derive from the words “luxury” and “elegance.” It does not have a specific meaning, but it was chosen for its brevity, pleasing sound, and associations with the premium segment.
The Lexus brand was created by Toyota in 1989 as a standalone division for the production of luxury-class automobiles, primarily for the U.S. market. The first production model, the Lexus LS 400, immediately drew attention for its combination of high quality, comfort, and reliability, setting a benchmark in the segment. Today, Lexus produces sedans, crossovers, and hybrid models, focusing on a balance of technology, design, and a premium ownership experience. The brand is actively advancing hybrid and electric technologies, including the Lexus Electrified lineup. Production takes place both in Japan and abroad, and sales cover dozens of countries around the world. Lexus remains one of the most recognizable and respected brands in the premium segment, combining Japanese precision with a global approach to innovation.
