
The current Lexus logo is a stylized letter “L” set inside an elongated oval. It’s designed in a minimalist and balanced style that emphasizes the brand’s high-tech and premium nature. Originally created by Molly Designs and Hunter Communications in the late 1980s, the logo’s proportions were refined to micrometer precision. Today, a flat version in black, gray, or white is used depending on the background. Official color guidelines are limited; the primary tone is dark gray or black to reflect understated luxury. The name “Lexus” is believed to derive from the words “luxury” and “elegance”—it carries no specific meaning but was chosen for its simplicity, phonetic appeal, and premium connotations.
The Lexus brand was established by Toyota in 1989 as a standalone luxury vehicle division—initially aimed at the U.S. market. The first production model, the Lexus LS 400, immediately earned a reputation for exceptional quality, comfort, and reliability, setting the benchmark in its class. Today, Lexus produces sedans, crossovers, and hybrid vehicles, aiming to balance advanced technology, design, and premium ownership experience. The brand actively promotes hybrid and electric technologies, including the Lexus Electrified line. Production takes place in Japan and abroad, with sales covering dozens of countries worldwide. Lexus continues to be one of the most recognizable and respected premium automotive brands, combining Japanese precision with a global approach to innovation.










