The connection between the Guinness beer brand and the Book of Records dates back to the early 1950s. Brewery manager Sir Hugh Beaver proposed creating a reference guide to settle record-related disputes that often arose in pubs. In 1955, the first edition of Guinness World Records was published, originally conceived as a promotional project. Over time, the book of records became an independent international brand, no longer legally connected to Guinness beer.
Aviation
A collection of logos related to the aviation sector: airlines, carriers, international and regional airports, aircraft manufacturers, aviation equipment and services. The section features logos of brands operating in aviation and transport infrastructure.
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How the Guinness beer brand is connected to the Book of Records

A little secret of the Ford logo
The Ford logo, with its iconic blue oval and elegant script, was first used in 1907. Here’s a fun fact: the famous handwritten font associated with the brand wasn’t actually created by Henry Ford himself, but by a company designer who simply copied his autograph! So every time you see the Ford logo, you’re looking at the “handwriting” of someone who never imagined it would become so iconic.

Interesting fact about the Apple logo
The first Apple logo, depicting Newton under an apple tree, was created in 1976 by company co-founder Ronald Wayne. However, in 1977, the now-famous bitten apple logo appeared, designed by graphic designer Rob Janoff. Rob received about $500 for his work — and no royalties, even though the logo became one of the most recognizable in the world.

How did the McDonald’s logo come about?
The legendary “Golden Arches” of McDonald’s were not originally a logo, but part of the restaurant design in the 1950s — the curved structures on either side of the buildings caught the attention of passersby. In 1962, designer Jim Schindler saw potential in them and joined the arches into the shape of an “M”. This iconic emblem was born and is now recognized by millions worldwide as a symbol of fast and affordable food.

Mercedes-Benz: a drawing from a postcard
Gottlieb Daimler drew a three-pointed star on a postcard for his wife, writing that it would one day shine over every engine and factory he built. After his death, his sons turned this symbol into a logo. The three points represent the company’s ambition to succeed on land, sea, and air. A four-pointed version was also patented, but the three-pointed one was chosen for its stronger visual impact. Since then, the core of the logo has remained unchanged.











































































