Gottlieb Daimler drew a three-pointed star on a postcard for his wife, writing that it would one day shine over every engine and factory he built. After his death, his sons turned this symbol into a logo. The three points represent the company’s ambition to succeed on land, sea, and air. A four-pointed version was also patented, but the three-pointed one was chosen for its stronger visual impact. Since then, the core of the logo has remained unchanged.
Resources & Energy
This category features logos of companies operating in the energy sector, natural resource extraction, and processing. It includes brands from oil and gas, coal and mining, metallurgy, gas station networks, and energy solution providers. These logos are ideal for use in websites, presentations, brand books, marketing materials, and other industrial or infrastructure-related projects. All logos are available for download in high quality — as vector SVG files and PNG images with transparent background.

Mercedes-Benz: a drawing from a postcard

FedEx in “Cast Away” — not a dime spent on advertising
FedEx became part of the storyline in the cult film “Cast Away” (2000) starring Tom Hanks, without spending a dollar on advertising. The company provided props, uniforms, and logistical expertise to create a realistic image of a delivery service. In return, it gained worldwide recognition — the FedEx logo became a symbol of reliability, and the brand is firmly associated with the story of survival and returning home.

How did the McDonald’s logo come about?
The legendary “Golden Arches” of McDonald’s were not originally a logo, but part of the restaurant design in the 1950s — the curved structures on either side of the buildings caught the attention of passersby. In 1962, designer Jim Schindler saw potential in them and joined the arches into the shape of an “M”. This iconic emblem was born and is now recognized by millions worldwide as a symbol of fast and affordable food.

The world’s first automatic electric kettle
Before 1955, you had to watch the boiling water yourself — look away for a second, and it would spill over. Russell Hobbs solved this problem by releasing the K1 — the world’s first electric kettle with automatic shut-off. The new product quickly conquered British kitchens and then the entire world. What seemed like a simple innovation became a true household revolution and marked the beginning of the smart appliance era no one had even dreamed of.

The Nike logo only cost $35
The Nike logo — the famous “Swoosh” — was designed in 1971 by design student Carolyn Davidson. She received only $35 for her work. Co-founder Phil Knight admitted that he didn’t particularly like the logo, but that he would “get used to it over time.” Later, when Nike became a successful brand, Carolyn received a gold ring with the logo and company shares in gratitude, which made her a millionaire.

















