In 1969, the Spanish artist Salvador Dalí, at the request of Chupa Chups founder Enric Bernat, sketched the idea for the future logo on a newspaper page in less than an hour during a lunch meeting. That was when the famous yellow flower shape with the brand name in the center first appeared. The image proved so successful that it became the basis of the Chupa Chups logo and has remained part of the brand for more than half a century.
Software
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How Salvador Dalí created the Chupa Chups logo

Interesting fact about the Apple logo
The first Apple logo, depicting Newton under an apple tree, was created in 1976 by company co-founder Ronald Wayne. However, in 1977, the now-famous bitten apple logo appeared, designed by graphic designer Rob Janoff. Rob received about $500 for his work — and no royalties, even though the logo became one of the most recognizable in the world.

How did the McDonald’s logo come about?
The legendary “Golden Arches” of McDonald’s were not originally a logo, but part of the restaurant design in the 1950s — the curved structures on either side of the buildings caught the attention of passersby. In 1962, designer Jim Schindler saw potential in them and joined the arches into the shape of an “M”. This iconic emblem was born and is now recognized by millions worldwide as a symbol of fast and affordable food.

FedEx in “Cast Away” — not a dime spent on advertising
FedEx became part of the storyline in the cult film “Cast Away” (2000) starring Tom Hanks, without spending a dollar on advertising. The company provided props, uniforms, and logistical expertise to create a realistic image of a delivery service. In return, it gained worldwide recognition — the FedEx logo became a symbol of reliability, and the brand is firmly associated with the story of survival and returning home.

Mercedes-Benz: a drawing from a postcard
Gottlieb Daimler drew a three-pointed star on a postcard for his wife, writing that it would one day shine over every engine and factory he built. After his death, his sons turned this symbol into a logo. The three points represent the company’s ambition to succeed on land, sea, and air. A four-pointed version was also patented, but the three-pointed one was chosen for its stronger visual impact. Since then, the core of the logo has remained unchanged.






















