
The logo of Lufthansa airline consists of the company’s graphic symbol — a flying crane inside a circular outline — and the company name. The company name is displayed in bold, sans-serif typeface with letters placed close together. The entire logo is rendered in dark blue, but depending on the background, a white version of the symbol can be used on dark blue or yellow backgrounds, according to the official brand guidelines. The history of this symbol dates back to 1918, when designer Otto Firle created a similar crane image for Lufthansa’s predecessor. Over time, the shape of the crane, the circle, and the color palette have undergone changes, yet the symbol has remained recognizable.
Lufthansa, founded in Germany, is one of the largest airlines in Europe and the country’s flagship carrier. The name “Lufthansa” comes from the German words “Luft” (air) and “Hansa” (Hanseatic League) — a historic trade alliance of northern countries. Modern Lufthansa traces its history to 1953, continuing the legacy of Deutsche Luft Hansa, which operated from 1926. The airline serves hundreds of airports worldwide, offering a wide range of domestic and international flights, and participates in global airline alliances. In 2018, Lufthansa underwent a rebranding reflecting digital transformation, fleet modernization, and customer focus: alongside a refreshed visual style, a proprietary corporate typeface was developed, optimized for mobile devices and modern communications.










