The Magnit Market marketplace logo is designed as a textual brand name combined with a separate icon sign. In the current version, the brand’s signature red color is used, and the name is set in uppercase letters in a sans-serif typeface with a pronounced rightward slant. The text part of the logo is arranged in two lines and positioned at an angle, forming a diagonal composition. As a standalone graphic symbol, a square with rounded corners is used, containing a white “MM” sign made up of two slanted letters that repeat the typographic style of the main logo. The icon is used in mobile applications, interfaces, and digital services where a compact brand representation is required. The visual appearance of the logo was developed as part of the Magnit ecosystem’s visual identity and adapted for the online environment.
Magnit Market is an online marketplace that is part of the ecosystem of the Magnit retail group. The project was formed on the basis of the KazanExpress marketplace, a controlling stake in which was acquired by the Magnit group in 2023. After the deal, the KazanExpress platform was integrated into the company’s infrastructure and continued its development under the Magnit Market brand. The service uses the logistics capabilities of the Magnit group, including its own pickup points and the chain’s offline stores, allowing customers to receive orders both at specialized pickup locations and in retail outlets. Today, Magnit Market develops as an independent brand within the group, relying on the technological base of KazanExpress and the scale of Magnit’s nationwide retail network.










