The Nespresso logo, the international Nestlé brand for single-serve coffee and coffee machines, is currently built around the brand symbol in the form of a capital letter N. The standalone symbol is used as a white mark on a square dark gray panel. The letter N itself is made up of two parts with sharp wave-like endings, separated by a diagonal wavy cut. Because of this cut, the overall shape of the symbol can be read as the central groove of a coffee bean. In the full logo, the brand name is used with the first letter rendered in the form of this very symbol, while the rest of the word is set in large sans-serif letters. On a light background, the logo is usually shown in a dark color, while on a dark background it may appear in a light version.
Nespresso is a Swiss Nestlé brand created in 1986. The company develops a system of single-serve coffee, coffee machines, and accessories for home and professional use. The history of the brand is closely tied to Switzerland: all Nespresso capsules sold around the world are produced there, and the company itself emphasizes the brand’s Swiss origin. Today, Nespresso stands as one of Nestlé’s key coffee businesses, bringing together coffee machines, capsules, and an international coffee infrastructure.
