The Nivea Men logo — the men’s skincare line — is designed as a dark blue circle with the white “NIVEA” inscription and a thinner light-gray (with a metallic gradient) word “MEN” beneath it. Along the outer edge of the circle, there is a narrow silver rim that gives the mark a neat and finished look. This design creates a recognizable “brand button”—a circular symbol that unites all the products in the line. The modern version of the logo was approved by Beiersdorf AG after a rebranding carried out with the participation of the Interbrand agency. Previously, the inscription “NIVEA FOR MEN” was used, but in 2012 the brand received a shortened name and an updated appearance. The design has preserved the continuity of Nivea’s classic corporate style, familiar from the iconic blue cream tin.
Nivea, owned by the German company Beiersdorf AG, dates back to 1911, when the first universal skin care cream was created. The Nivea Men line appeared in 1922 with a shaving soap and over time grew into one of the world’s leading men’s care brands. Today, the name covers products for face, body and shaving, including innovative lines such as Sensitive Pro, made without microplastics and using components derived from recycled CO₂. Nivea Men products are available in more than 70 countries and remain among the leaders in the global men’s care market.
