The OLX Brasil logo, for a Brazilian online classifieds service and marketplace, consists of the brand name formed by the large letters O, L, and X. The letters are built from simple geometric shapes with uniform line thickness and rounded corners. In the Brazilian version, each letter has its own color: O is purple, L is light green, and X is orange. The letter L appears visually elevated above the neighboring letters, and its horizontal base is positioned at the mid-height of the O and X. A version for dark backgrounds is also used, where the letter O is shown in white, while L and X keep their green and orange colors. When needed, the logo can also be used entirely in white. The name OLX is associated with the expression Online Exchange, which matches the format of a platform for buying, selling, and exchanging goods between users.
OLX Brasil is a Brazilian online classifieds service that works as a local platform for buying, selling, and exchanging goods between users. OLX entered the Brazilian market in 2010 and merged with Bom Negócio in 2015. After the merger, Brazil became OLX’s largest market by number of users and transactions. Through OLX Brasil, people post and find listings for household goods, electronics, furniture, cars, real estate, services, and jobs. The service belongs to the international OLX family, but uses its own colorful logo version for the Brazilian market. Today, OLX Brasil is part of Grupo OLX, which brings together consumer goods, automotive, and real estate businesses in Brazil through the OLX, ZAP, and Viva Real portals, and also develops digital solutions for classifieds, advertising, data, management, and financing.
