
The logo of the brand Pantene, specializing in hair care, consists of the brand name rendered in a strict, elongated uppercase font. The name PANTENE is usually presented in black on a white background without additional graphical elements. Previously, the logo was often accompanied by a golden wave symbolizing shine and hair health, but starting from the mid‑2010s the brand gradually moved away from wavy elements in its visual identity, opting for a more minimalist and universal style.
The Pantene brand was founded in Switzerland in 1945 and was named after panthenol — an active component used in hair care products. Since 1985 Pantene has been owned by Procter & Gamble. The brand gained global reputation thanks to its Pantene Pro‑V line, as well as large advertising campaigns with famous personalities. Today Pantene’s products are sold in dozens of countries and include a wide range of shampoos, conditioners, masks, and treatments for hair restoration and protection.










