The logo of PashaPay, a fintech company and operator of digital payment services, consists of the brand name and a turquoise graphic symbol positioned on the left. The symbol is formed by two teardrop-shaped geometric forms of different sizes that connect where they overlap. The larger form is positioned at the upper right and the smaller one at the lower left, together forming a single diagonally oriented composition. The graphic symbol can also be used independently of the company name. The PashaPay name is set in dark blue in a bold sans-serif typeface, with the letter “P” uppercase in both parts of the name and the remaining letters lowercase. The main colors of the brand identity are turquoise, dark blue, and light yellow. PashaPay’s current visual identity was developed in 2022 as part of a project with the Kidults agency that included an update to the brand platform and the guidelines for using the visual identity.
PashaPay LLC is a fintech company from Azerbaijan established on April 29, 2022. The company was formed on the basis of the MilliÖN payment system, which has been operating since 2008, and launched the m10 e-wallet in July 2022. Today, PashaPay develops digital financial and payment services through m10 and the MilliÖN terminal network and is part of the BİR ecosystem. More than 5 million people use the company’s products. The MilliÖN network includes around 5,500 terminals, while m10 has approximately 3.5 million registered users. These services enable money transfers, QR payments, payments for various services, and other financial transactions.
