The Rexona antiperspirant and deodorant brand logo consists of the brand name and a large check mark symbol. The lettering uses a rounded, bold sans-serif type, while the check mark sits above the name and serves as the main recognizable element. In current versions, the logo is used in dark blue. Alongside the English spelling, there is a turquoise-blue version for the Russian-speaking market, where the word “Рексона” appears under the same check mark. Depending on the background, the logo can also be used in black or white, keeping the mark’s shape and the lettering proportions.
Rexona is a global Unilever brand sold in more than 100 countries and known under different names in various regions, such as Sure, Degree, Shield, or Rexena. The brand originated in Australia in 1908; its creator is often cited as physician Alice Sheffer, and in the 1930s Rexona became part of the Lever Brothers business, which soon became part of Unilever. Today, Rexona develops antiperspirant and deodorant lines for women and men in multiple formats—sprays, roll-ons, sticks, and more—and offers products with different protection levels and scents. In its messaging, the brand emphasizes protection from sweat and odor during movement and activity, and Rexona’s official tagline is “It won’t let you down”.
