
The Rosselkhozbank logo is based on the abbreviation “RSHB,” rendered in a clean, modern font and paired with a recognizable graphical element. Previously, the symbol featured a circular emblem with ears of grain and a key on a green‑yellow background. In 2023, the branding was refreshed: decorative details were removed, and a minimalist mark of three vertical stripes was introduced next to the abbreviation. The new design preserves brand continuity while becoming more versatile and digital‑friendly, ideal for mobile interfaces, subsidiaries, and modern communication channels.
Rosselkhozbank (RSHB) is one of Russia’s largest state‑owned banks, founded in 2000 to support the country’s agro‑industrial complex. The bank is classified as systemically important, with a broad branch network of around 1,500 locations, most in smaller towns and rural areas. Its core activities include agricultural lending, infrastructure development, and financing government programs, alongside implementation of digital ecosystems. In recent years, the bank has expanded its reach through subsidiaries in IT, insurance, and leasing, and has made investments in digital commerce and marketplaces.














