The Russian Standard Bank logo consists of a circular emblem and the brand name. The round symbol combines the head of a bear and the head of an eagle, stylized as a swirling monogram with radiating lines. The bear forms the main filled shape, while the eagle in the lower part is made as a cutout within the bear figure. The emblem brings together two historical symbols of Russia — the Russian bear and the Russian imperial eagle. Next to it is the bank’s name, set in a serif typeface. In different versions of the logo, it may appear in two or three lines. The main version of the logo is rendered in dark gray, though a white version may also be used depending on the background. The name «Russian Standard» reflects the bank’s concept of its own standards of business and service quality.
Joint-stock Company «Russian Standard Bank» is a Russian private bank founded in 1999. Over the years, it has become one of the notable players in the banking market and one of the pioneers in several areas in Russia: the bank was the first to launch POS lending, credit cards, and packaged products, and it was also among the first to introduce internet acquiring. Today, the bank works with private clients and businesses, offering loans, deposits, cards, acquiring, remote services, and payment solutions. The bank describes itself as one of the largest national financial institutions of federal importance and a leading private bank in the consumer lending market. It has more than 29.7 million private clients, more than 46 million issued bank cards, over RUB 2.048 trillion in loans issued, and more than 150 branches from Arkhangelsk to Sochi and from Kaliningrad to Vladivostok. Over that time, the Russian Standard brand has grown from a new private bank of the late 1990s into a major financial institution with a broad product line, a developed network of remote services, and a recognizable visual identity.
