The logo of SAP, an enterprise software developer, consists of the brand name placed inside a blue proprietary shape that SAP calls the anvil shape. Visually, it is a rectangular panel with the right side cut diagonally at a 45-degree angle. The white uppercase letters SAP are set in a bold sans-serif typeface and touch along their edges. A distinctive feature of the letter “A” is its horizontal crossbar, which forms a smooth curve. The current primary version of the logo uses a blue gradient background. The first SAP logo appeared on the company’s letterhead in 1975. Since then, its design has been updated several times while retaining the SAP name and the recognizable shape of the mark. The abbreviation SAP comes from Systems, Applications, and Products in Data Processing.
SAP SE is a German technology company headquartered in Walldorf and one of the world’s largest developers of enterprise software. It was founded on April 1, 1972, by five former IBM employees — Dietmar Hopp, Hasso Plattner, Klaus Wellenreuther, Klaus Tschira, and Hans-Werner Hector. SAP became one of the leading developers of ERP systems and today offers a broad portfolio of enterprise solutions. Its best-known products and platforms include SAP S/4HANA, SAP SuccessFactors, SAP Ariba, SAP Concur, SAP Fieldglass, SAP Business Technology Platform, SAP Business Data Cloud, SAP Signavio, and SAP Business One. These solutions cover enterprise resource planning, human resources, procurement and spend management, external workforce management, business processes, data, analytics, and cloud infrastructure.
