The Smeg logo combines a graphic symbol and the brand name. To the left of the text there are six interconnected circles, arranged in two rows of three, forming a compact and recognizable shape. To the right is the brand name in lowercase letters, set in a sans-serif font with clean, even lines. The logo appears on all of the company’s products and is also used in advertising, packaging, digital interfaces, and branded materials.
Smeg is an Italian home appliance manufacturer founded in 1948 in Guastalla, Emilia-Romagna. The brand name comes from the acronym Smalterie Metallurgiche Emiliane Guastalla, reflecting its origins in metal enameling. Over time, the company transitioned to kitchen appliances and gained recognition through collaborations with prominent design studios. Its product lineup includes ovens, cooktops, refrigerators, dishwashers, and other kitchen equipment. Smeg emphasizes the combination of functionality and distinctive retro design. Manufacturing remains in Italy, and the company is globally distributed.
