The Snapchat logo is the visual symbol of the popular messenger and social network designed for sharing photos, videos, and messages that disappear shortly after viewing. It features a white ghost silhouette with smooth, symmetrical outlines and a medium black border, centered on a bright yellow square with rounded corners. The signature yellow background is used in all official logo versions, with only yellow or white backgrounds allowed while keeping the black outline. The ghost, known internally as “Ghostface Chillah,” has represented the brand since its launch. According to the 2025 brand guidelines, the logo has strictly defined proportions and minimum sizes, enhanced contrast for digital interfaces, and clear usage rules that forbid altering its shape or color. There are also logo versions with the word “Snapchat” written in the custom Snap Sans font.
Snap Inc., the company behind the Snapchat brand, was founded in 2011 in Santa Monica, California. Its founders — Evan Spiegel, Bobby Murphy, and Reggie Brown — created a service focused on instant and effortless communication. The idea of disappearing messages defined the brand’s style and identity, embodied by the ghost icon. Today, Snapchat has evolved into a global platform for communication, entertainment, and augmented reality, connecting hundreds of millions of users. Snap Inc. develops AR technologies, including Spectacles smart glasses and interactive filters, and the white ghost logo remains one of the most recognizable symbols of the digital generation.












