
The Sony Interactive Entertainment logo is an isosceles diamond filled with a gradient from yellow to deep orange. Inside the shape is an abstract symbol composed of two curved lines facing each other, visually resembling an inverted “S” or a stylized ribbon. This logo was introduced in 2016 when the company was rebranded from Sony Computer Entertainment to Sony Interactive Entertainment. The new visual style emphasizes the company’s shift toward modern digital entertainment and an international audience. The typography of the name is clean, sans-serif, and dark blue. It carries no hidden symbolism and was created purely as a contemporary and universal brand element.
Sony Interactive Entertainment (SIE) is a subsidiary of Japan’s Sony Group, responsible for developing, manufacturing, and distributing products and services related to the PlayStation brand. Founded in 1993 as Sony Computer Entertainment, the company reorganized in 2016 and moved its headquarters to San Mateo, California, USA. SIE manages the global PlayStation ecosystem: from consoles and accessories to digital platforms like PlayStation Network, PlayStation Store, and the PlayStation Plus subscription. It also oversees game development studios under the PlayStation Studios banner, including Naughty Dog, Insomniac Games, Santa Monica Studio, and others. The company is actively expanding beyond consoles, including PC releases and cloud services. As of 2024, SIE remains one of the largest players in the global gaming industry with stable multi-billion revenues.










