
The logo of the Sravni financial marketplace is a combined mark consisting of the brand name and a circular graphic symbol. On the left is a circle divided diagonally into two parts, with the segments slightly separated from each other; they use a gradient fill in blue and green shades. On the right is the text element — the brand name written in lowercase; both Cyrillic and English versions are used. In 2022, the company officially announced an update to the logo and visual identity: the colors were changed, and the name began to be written in Cyrillic without the “.ru” domain.
Sravni.ru LLC is a Russian fintech company developing an online platform for comparing and selecting financial products. The service allows users to compare and apply for offers from banks and insurance companies — such as loans, credit cards, deposits, and insurance — with online selection of terms and application processing. The project has been operating since 2009 and, over time, has expanded its scope and functionality, becoming a notable platform in the Russian financial services market.













