
The TENA logo for hygiene and care products is a text-based mark: it consists of the brand name set in dark-blue uppercase letters with softly rounded shapes. The word sits inside an elongated white almond-shaped form, framed by a light-blue arc on top and a green arc on the bottom; together they create a recognizable outline that is often used on packaging and in brand materials.
TENA is an international brand of Essity, a hygiene and health company headquartered in Stockholm. The brand’s main focus is incontinence management and everyday care: absorbent products for women and men, protective underwear, bed protection solutions, as well as cleansing and skin-care products; separate solutions and services are also developed for professional care. The brand’s origins are linked to the development of disposable care products in Sweden in the early 1960s, and the name TENA has been used as a registered trademark since 1983.














