
The Tesla logo is a stylized letter “T” symbolizing a cross-section of an electric motor.
The current version of the logo was approved in 2017, when the shield used in earlier versions was removed from the brand mark. The new minimalist design reflects the brand’s engineering aesthetics and technological focus. It scales well and is recognizable both in digital environments and on physical mediums—from cars to mobile apps. In 2023, Tesla also began using the wordmark “TESLA” instead of the “T” logo on some models, though the main symbol remains unchanged.
Tesla, Inc. is an American technology company specializing in the production of electric vehicles, battery systems, solar panels, and energy solutions.
Founded in 2003 by Martin Eberhard and Marc Tarpenning, the company’s most well-known figure became Elon Musk, who joined shortly after its founding and assumed the role of CEO.
Tesla revolutionized the automotive industry by making electric cars mainstream and highly advanced. Key models include the Model S, Model 3, Model X, Model Y, Cybertruck, Roadster, and Tesla Semi.
The company actively develops autonomous driving technologies (Autopilot, Full Self-Driving), the Supercharger network, and energy products like Powerwall, Powerpack, and Megapack. Tesla positions itself as a company of the future with the mission: “to accelerate the world’s transition to sustainable energy.”














