
The Tetley’s beer brand logo is designed as a circular emblem that combines the textual representation of the name with heraldic elements. In the current version of the logo, the name is placed along the upper arc of the circle and is complemented by the year of foundation “1822”, emphasizing the historical origin of the brand. In the lower part of the emblem, the inscription “Joshua Tetley & Son” is used, referring to the original name of the brewery. The central element is a dark blue star featuring a heraldic shield with a lion figure above it; this symbol is used as a historical and brand-defining element and has been present in Tetley’s visual identity for a long time. The visual appearance of the logo developed gradually, maintaining continuity of form and structure while adapting to packaging and communication materials of different periods.
The Tetley’s brand traces its history back to 1822, when the Joshua Tetley & Son brewery was founded in the British city of Leeds. Over time, the company became one of the notable beer producers in the United Kingdom, and the name Tetley became primarily associated with ales popular on the domestic market. In the 20th century, the brand went through stages of expansion and corporate consolidation and later became part of the portfolio of the international brewing group Carlsberg. Today, Tetley’s beer is produced for the UK market and maintains a strong connection to the brand’s historical heritage, reflected both in the name and in the continued use of the traditional emblem, emphasizing its origin and long history.











