
The TV-3 television channel logo takes the form of an isosceles triangle pointing downward, filled with a purple gradient and featuring a large white number 3 in the center. A light on-air version of the mark is also used, in which the triangle has a gradient from white to light gray, while the number 3 is rendered in a purple gradient. The channel name is built from the abbreviation “TV” and the number 3, and in the version introduced after the 2023 rebrand, the mark was reduced to the number itself, making it the main element of the visual identity. The triangle was chosen as a graphic representation of the number three. Over the years, the channel’s logo changed several times: earlier versions used the full channel name, three dots, and a circular symbol, before TV-3 moved to the triangular version used today.
TV-3 is a Russian federal television channel that began broadcasting on June 6, 1994. The channel is part of Gazprom-Media Holding, operates under the legal name LLC “Telekanal TV3”, and is one of Russia’s mandatory free-to-air channels, broadcasting on the second digital terrestrial television multiplex. TV-3 airs films, series, documentaries, entertainment shows, and original productions. For many years, the channel has been especially known for content connected with mystery, fantasy, secrets, and unusual stories, although its programming is not limited to those themes. The history of TV-3 is usually associated with several stages of development, from a movie and entertainment channel to a broadcaster with a much stronger focus on mystery-themed programming and genre content.











